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Article: Combating Smoking-Related Cancer: Recommendations for Raising Awareness

Introduction:

China has approximately 300 million smokers, accounting for one-third of the global population. Recognising the clear link between smoking and cancer, it is crucial for the government to take the initiative to increase awareness about this significant health threat. Tobacco-related cancer imposes a significant burden on public health, and effective measures are required to empower individuals to make informed decisions regarding tobacco use. This essay proposes suggestions for the Chinese government to effectively disseminate the hazards of smoking to mitigate the prevalence of smoking-related cancer.

Implement Nationwide Anti-Smoking Campaigns:

As of 2022, China consumes 40% of the world’s cigarettes. To effectively raise awareness, nationwide anti-smoking campaigns should be launched, utilising diverse media platforms such as television, radio, and public spaces. The direct association between smoking and cancer should be emphasised, highlighting specific types like lung, throat, and oral cancer. By employing emotional narratives and real-life testimonials, the campaigns will effectively communicate the devastating consequences of smoking-related cancer, motivating individuals to quit and deterring potential smokers.

Strengthen Warning Labels and Packaging:

Stricter regulations on cigarette packaging should be enforced, requiring larger and more explicit warning labels, featuring graphic images depicting the adverse health effects of smoking, including lung cancer and oral diseases. In China, health warnings are in place but cover less than 50% of packaging. By increasing the visibility and impact of warning labels, the government can effectively communicate the immediate and long-term risks associated with smoking, thereby discouraging its consumption. Packaging should include prominent textual warnings detailing cancer risks and statistics, reinforcing the message and increasing awareness among smokers.

Enforce Comprehensive Tobacco Control Policies:

Although China’s “Ban on Smoking in Indoor Public Places” took effect on May 1, 2011, other forms of advertising are tolerated, including through sponsored events and organisations, promotional discounts, and retailer incentive programs. Additionally, products' content information and emissions are not required by law to be disclosed to authorities. Comprehensive tobacco control policies including tax increment on tobacco products and advertisement bans should be imposed. Higher taxation not only increases the cost of cigarettes, but also generates revenue that can be allocated towards anti-smoking campaigns and healthcare services. Banning tobacco advertisements prevents the industry from glamorising smoking and targeting vulnerable populations, thereby reducing the appeal and normalisation of smoking in society.

Integrate Smoking Education in School Curriculum:

77.9% of current smokers attempted cigarette smoking at puberty. Several studies indicated that nicotine addiction during adolescence could be difficult to quit, increasing the risk of addiction. To address the issue at its core, smoking education should be more deeply integrated into the curriculum. By introducing age-appropriate smoking prevention programs, students will be equipped with knowledge about consequences and strategies to avoid smoking. These interactive and engaging programs should cover not only the health risks but also the socioeconomic and environmental implications, empowering more to make informed decisions, reducing the likelihood of smoking initiation.

Promote Smoking Cessation Programs and Support:

Services such as quitlines, counselling services, and nicotine replacement therapies should be actively promoted. Combining early education and accessible, affordable resources, the government can facilitate behaviour change and decrease smoking rates. Additionally, public awareness campaigns should emphasise the availability and benefits of these programs, ensuring that smokers are aware of the support available to them.

Conclusion:

In conclusion, the Chinese government plays a critical role in raising awareness about the relationship between smoking and cancer to combat the rising burden of smoking-related diseases. Tobacco smoking accounts for more than 1 million annual deaths in China, or 3000 deaths per day. Through campaigning, strengthening warning labels, enforcing tobacco control policies, increasing education and promoting smoking cessation programs, the government can effectively disseminate information and encourage change. The Healthy China 2030 strategy sets ambitious targets, including a reduction in smoking rates to 20% by 2030. These recommendations have the potential to greatly enhance public health outcomes in China by minimising smoking-related cancer.